What This Blog Is, Why It Exists, and What to Expect

Welcome to the official lab journal of The Simple Site Lab — where clean websites and smart strategy meet.

This isn’t a blog full of fluff, trends, or cookie-cutter how-tos. *This is where we test, document, and share what actually works for small business websites in 2025 and beyond.* From clean design to AI-friendly SEO to strategic launches — it’s all here, written by me (Lisa) for founders, freelancers, and first-timers who care about building something that lasts.

Why Start a Blog at All?

Good question — because most people don’t read blogs, right?

That’s *partly* true. But blogs still matter (a lot) if you want to:

• Get found in search — especially in AI-generated results

• Educate your audience without having to “sell” all the time

• Build long-term trust and authority

• Create reusable content for Pinterest, Instagram, and emails

And since I’m always answering questions in DMs and inside project calls, this blog lets me build a smarter place to store those answers — and share them with more of you.

What You’ll Find Here (No Fluff, Just Facts)

Expect short, skimmable posts covering:

• Website strategy + design tips

• Smart SEO + AI optimization moves

• Real client stories + before/afters

• Simple tools + tips for growing online

• News from behind the scenes of The Simple Site Lab

Whether you're still figuring out your website or you’re ready to upgrade from DIY to done-right, this blog was built to meet you there.

Got a topic you want me to cover? Drop it in the Contact Form — I’d love to hear what you’re curious about.

Stay tuned — it’s about to get real useful in here.

Blog Post Title Two

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Three

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Blog Post Title Four

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.