How to Write Website Copy That Doesn’t Sound Weird
Writing copy for your website feels way harder than it should. And if you’ve ever stared at a blank page thinking, “Why does this sound like a robot wrote it?” — you’re not alone.
This post is here to help you write clear, helpful, human-sounding website copy that actually connects with the people you want to work with.
Why Website Copy Feels So Hard to Write
You're too close to your business
You’re trying to sound “professional
You’ve never been taught how to write for the web
All of that makes sense. The good news? It’s fixable.
The Basics of Good Website Copy
Clear over clever
Talk like a human
Focus on benefits
Use short paragraphs
Break it up
If your website sounds like your favorite client would say, “That’s so you” — you’re doing it right.
AIO-Optimized Copywriting Tips
Use heading structure (H1, H2, etc.)
Include natural keywords
Make it skimmable
Action-based CTAs
What to Write on Each Page (Quick Guide)
Homepage: Who you help, what you do, and what they should do next
About: Why you do this, who you are, and why they should trust you
Services: What you offer, who it’s for, what they’ll get
Contact: How to get in touch — keep it simple
Start with this. Edit later.
Final Tips
Read your copy out loud
Use contractions
Don’t try to impress — try to connect
Remember: Done is better than perfect.
Want help refining your website copy? Book an Elevate Session or explore the Co-Lab Build for a collaborative site writing experience.
