The Simple Site Lab. The Simple Site Lab.

How Our Co-Lab Build Works: A Transparent Breakdown

Web design doesn’t have to be confusing or expensive.

Our most-loved package, The Co-Lab Build, is built for business owners who want to create a custom, strategic website — without the overwhelm.

Here’s exactly how it works:

Web design doesn’t have to be confusing or expensive.

Our most-loved package, The Co-Lab Build, is built for business owners who want to create a custom, strategic website — without the overwhelm.

Here’s exactly how it works:

Step 1: Discovery + Strategy Session

We start with a 1:1 Zoom to get super clear on your business goals, audience, and site priorities. You’ll leave with a shared vision, a visual moodboard, and your core messaging sorted.

Step 2: Shared Workspace + Weekly Progress

You’ll have access to our shared Google Drive + project timeline. Each week we focus on one key area: homepage, about, services, etc. You’ll get prompts, examples, and full support.

  • You give feedback inside the shared doc (no tech headaches)

  • We meet weekly or biweekly depending on your pace

  • ou don’t need to know design — that’s my job ☺️

Step 3: Build + Final Polish

Once the layout and copy are finalized, I’ll build out your full Squarespace site using brand fonts, colors, and smart layouts. You get a private walkthrough and have 5 days to request tweaks.

What’s Included

  • Strategy call + visual moodboard

  • Collaborative copywriting support

  • Full Squarespace site build

  • Mobile optimization

  • On-page SEO setup (titles, meta, basic structure)

  • Launch support + mini walkthrough video

What You’ll Walk Away With

  • A polished, strategic website that reflects your business goals

  • Clear messaging and a conversion-ready homepage

  • A site you understand — and feel proud of

Ready to collaborate? Explore the Co-Lab Build and let’s build something better — together.

Read More
The Simple Site Lab. The Simple Site Lab.

What Makes a Website AIO-Ready (And Why It Matters in 2025)

Search is changing. So should your website.

If you’re still designing your site like it’s 2018, you’re going to have a hard time showing up in today’s AI-powered search results. Whether it's Google’s Search Generative Experience (SGE) or the answers people get from ChatGPT, your site needs to be AIO-optimized — that means AI Indexing Optimized.

Here’s how you make that happen.

Search is changing. So should your website.

If you’re still designing your site like it’s 2018, you’re going to have a hard time showing up in today’s AI-powered search results. Whether it's Google’s Search Generative Experience (SGE) or the answers people get from ChatGPT, your site needs to be AIO-optimized — that means AI Indexing Optimized.

Here’s how you make that happen.

What Does "AIO" Even Mean?

AIO stands for AI Indexing Optimization — it’s the new standard for getting your site seen by both human readers and intelligent bots.

It includes:

  • Clean site structure with proper heading hierarchy (H1, H2, H3)

  • Keyword-smart titles and meta descriptions

  • Content that’s clear, helpful, and structured (not just pretty)

  • Text-based information that AI tools can extract and summarize

In short: AIO is how you show up in both search engines and AI-generated answers.

What AIO-Ready Websites Have In Common

Most AIO-optimized websites share these traits:

  • One clear H1 per page (your main headline)

  • Skimmable content with H2s + short paragraphs

  • Keywords used naturally in your headings and body text

  • Meta descriptions that speak to humans *and* hint at relevance

  • Blog content that answers real questions your audience is searching for

At The Simple Site Lab, every site we build includes AIO structure built-in — without the overwhelm.

How We Build AIO Into Every Website

We use:

  • SEO-friendly titles + page descriptions in Squarespace’s SEO settings

  • Thoughtfully written copy that’s easy to summarize (hello, AI!)

  • FAQ blocks, image alt text, and simple layouts that help bots understand your message

We don’t:

  • Keyword stuff

  • Rely on vague templates

  • Use headings for decoration only

Why This Matters (Especially in 2025)

AI-driven discovery is no longer a future trend — it’s here. If your website isn’t structured for it, you risk:

  • Being invisible in ChatGPT/Bing/Google SGE results

  • Missing out on organic traffic and referrals

  • Falling behind as competitors adapt

Want to check if your website is AIO-Ready? Book an Elevate Session and we’ll walk through it together.

Or start your site the smart way with a Co-Lab Build— AIO included.

Read More